Jiří Kroutil.
Director of Development • SAFe SPC & Agile Leader

Bridging Engineering, UX & Coaching for High-Performance Teams

I spent the first decade of my career mastering the "How" of software engineering. Today, my mission is the "Why" — architecting environments where high-performance teams thrive, moving past the feature factory mindset toward real product discovery and measurable user outcomes.

18+
Years in Software
SAFe SPC
Certified Consultant
Eng + UX
Strategic Bridge
Coaching
Led Leadership

Core Belief

The "Why" Behind What I Do

"The greatest waste in tech is building the 'wrong thing' perfectly."

Bridging the Gap

Engineering, UX Design, and Product Strategy too often operate in silos. I bring them together to ensure technical delivery remains deeply rooted in user-centered value and practical viability.

Beyond Feature Factories

Shipping features isn't the goal—solving user problems is. I help teams evolve from output-driven ticketing queues to outcome-driven product discovery and meaningful business impacts.

Leadership through Coaching

Moving past micromanagement toward psychological safety, high emotional intelligence, and team autonomy. When people understand the purpose, excellence follows naturally.

Capabilities

Areas of Leadership & Expertise

01 / Organization & Strategy

Product Engineering Leadership

Architecting organizational environments where distributed, multi-disciplinary development teams can excel. Fostering transparency, alignment, and robust delivery practices across complex enterprise systems.

Engineering Management Team Autonomy Strategic Alignment
02 / Scaling & Agility

Lean-Agile Transformation & SAFe SPC

Certified SAFe Practice Consultant (SPC) and Lean-Agile Center of Excellence (LACE) advocate. Guiding organizations through complex agile transformations and breaking down cross-team friction points.

SAFe SPC LACE Member Organizational Agility
03 / Product & Design

Human-Centered Design & UX Integration

Pioneering UX maturity inside engineering departments. Integrating user research, rapid prototyping, and usability testing into the standard development lifecycle to eliminate expensive rework and build genuine utility.

Design Thinking Product Discovery Usability Testing
04 / People & Culture

Coaching-Led Leadership & Emotional Intelligence

Employing professional coaching methodologies to help developers, leads, and stakeholders realize their potential. Nurturing trust, emotional safety, constructive dialogue, and sustainable high-performance habits.

Leadership Coaching Emotional Management Purpose-Driven Culture

Track Record

Career Journey

Over 18 years evolving from hands-on software engineer to executive engineering leader.

Director of Development

April 2024 – Present
USU Solutions International
  • Bridging the Gap: Acting as the connective bridge between Engineering, UX Design, and Leadership to ensure technical delivery stays grounded in user-centered principles.
  • Organizational Advocacy: Serving as a SAFe SPC and LACE member, driving transparency and alignment across development teams within complex enterprise environments.
  • Leadership through Coaching: Utilizing professional coaching methodologies to foster team autonomy, emotional safety, and purpose-driven development.
  • Process Evolution: Identifying and dismantling friction points in the "feature factory" model to steer teams toward outcome-based product discovery.

Engineering Team Lead

October 2021 – April 2024
USU Solutions International
  • Team Empowerment: Led engineering teams away from micromanagement toward a coaching-led leadership style focused on high performance and emotional intelligence.
  • UX Integration: Embedded practical user research, rapid prototyping, and usability testing into the development lifecycle to reduce rework.
  • Cross-Functional Alignment: Facilitated fluid communication between technical developers and design stakeholders to honor both engineering rigor and user needs.

Front-end Developer & UX Pioneer

July 2008 – September 2021
USU Solutions International (13+ years)
  • User-Centric Engineering: Engineered the user interface for large-scale enterprise knowledge database solutions, transforming the role from technical delivery to strategic user advocacy.
  • UX Maturity Pioneer: Acted as an internal catalyst for product excellence by introducing and institutionalizing usability testing and rapid prototyping.
  • Design Thinking Evangelist: Spearheaded the popularization of design thinking across the company, bridging engineering feasibility and customer delight.

Software Engineer

2007 – 2008
VŠB - Technical University of Ostrava

Co-developed the internal university information system for study records and instruction using Java and the Jetspeed portal framework, serving students, faculty, and academic researchers.

Background

Education & Certifications

Ing., Software Engineering

Technical University of Ostrava (VŠB-TUO)

2000 – 2008 • Master’s degree equivalent

SAFe Practice Consultant (SPC)

Scaled Agile Framework

Lean-Agile transformation, portfolio governance, and LACE leadership

Human-Computer Interaction & HCD

Design Kit & UXWell

UX research methodologies, rapid prototyping, and usability validation

Working with Emotions in Coaching

Professional Coaching Methodologies

Emotional regulation, team empowerment, and coaching-led leadership

📍 Based in Přerov / Olomouc Region, Czechia
🇨🇿 Czech (Native) 🇬🇧 English (Professional) 🇩🇪 German (Elementary)

Connect

Let's Start a Conversation

Whether you want to discuss engineering leadership, Lean-Agile transformation, product discovery, or coaching high-performance teams, I’d love to connect.